Why Use Hierarchical Clustering in Email Marketing?
Using hierarchical clustering in email marketing offers several benefits: - Personalization: By grouping subscribers into clusters, marketers can tailor content to meet the specific needs and preferences of each group. - Improved Engagement: Targeted emails are more likely to be opened and engaged with, leading to higher click-through rates and conversions. - Resource Efficiency: Focus marketing efforts on segments that are more likely to convert, thereby optimizing resource allocation.