There are several factors that can lead to decreased credibility in email marketing:
Spammy Content: If your emails contain too much promotional content and not enough value, recipients may start to perceive them as spam. Inconsistent Messaging: Sending conflicting messages can confuse your audience and cause them to lose trust in your brand. Poor Design: Emails that are not visually appealing or mobile-friendly can make your brand look unprofessional. Lack of Personalization: Failing to tailor the content to the recipient's interests and preferences can make your emails feel generic and impersonal. Frequent Errors: Typos, broken links, or incorrect information can harm your brand's reputation.