Efficiency: Inky's syntax is straightforward and less verbose than raw HTML, which speeds up the email design process. Responsiveness: Inky ensures that your emails are responsive, meaning they will look good on both desktop and mobile devices. Compatibility: Inky-generated emails are compatible with most email clients, including Outlook, Gmail, and Yahoo. Consistency: Inky's framework encourages a consistent design, making your emails look professional and cohesive.