What Types of Emails Should E-Commerce Websites Send?
E-commerce websites should send a variety of emails to keep their audience engaged:
- Welcome Emails: Greet new subscribers and introduce them to your brand. - Promotional Emails: Highlight sales, discounts, and special offers. - Cart Abandonment Emails: Remind customers of items left in their shopping carts. - Personalized Recommendations: Suggest products based on past purchases. - Re-engagement Emails: Recapture inactive subscribers with special offers or updates.