In email marketing, images play a crucial role in catching the recipient's eye and conveying messages more effectively. Using JPEG files in your email campaigns can offer several benefits:
File Size: JPEG images have relatively smaller file sizes compared to other formats like PNG or BMP. This helps in reducing the overall email size, making it quicker to load and less likely to be flagged as spam. Compatibility: JPEG is universally supported across various email clients and devices, ensuring that your images display correctly for the majority of your recipients. Quality: JPEG allows for adjustable levels of compression, giving you the flexibility to balance between image quality and file size.