There are several reasons why marketers should consider using link shorteners:
Improved Aesthetics: Long URLs can look messy and unprofessional. Shortened links are cleaner and fit better within the email content. Tracking and Analytics: Many link shorteners offer analytics features that allow marketers to track clicks, locations, and other valuable data. Enhanced User Experience: Shortened links are easier to read and remember, which can improve the overall user experience. Character Limit: In some cases, emails have character limits, and shortened links can help to stay within these constraints.