What are the Consequences of Ignoring Closed Accounts?
Ignoring closed accounts can have several negative consequences for your email marketing efforts:
Increased Bounce Rates: Continuously sending emails to closed accounts will result in higher bounce rates, affecting your sender reputation. Poor Deliverability: A damaged sender reputation can lead to poor deliverability rates, with more of your emails landing in spam folders. Wasted Resources: Sending emails to closed accounts is a waste of resources, both in terms of time and money.