Using MAMP allows email marketers to create a local environment where they can test various aspects of their email campaigns, such as design, deliverability, and tracking. This can help identify any issues and make necessary adjustments before sending the email to a live audience. Here are a few reasons why you might want to use MAMP for email marketing:
Safety: Testing in a local environment ensures that any mistakes or bugs won't affect your live audience. Cost-effective: It is a free tool, making it an attractive option for small businesses and startups. Flexibility: You can experiment with different configurations and settings without any restrictions.