Premiums are used to drive engagement and conversions. They provide a tangible benefit to the recipient, making it more likely that they will interact with your email and follow through with the desired action. Here are some reasons to use premiums:
Increase Open Rates: Offering a premium can make your email stand out in a crowded inbox. Boost Click-Through Rates: A valuable incentive can encourage recipients to click on your email and visit your website or landing page. Drive Conversions: Premiums can be the final push someone needs to complete a purchase or sign up for a service. Build Loyalty: Offering exclusive content or discounts can help build a sense of loyalty among your subscribers.