There are several benefits to using product bundling in email marketing:
Increased Sales: By offering a bundle, you can encourage customers to purchase more items, thereby increasing your average order value. Value Perception: Bundles often appear to offer better value, which can be more appealing to customers. Simplified Decision-Making: Bundling can reduce the complexity of choices for customers, making it easier for them to decide on a purchase. Inventory Management: Bundling can help move less popular items by pairing them with best-sellers.