bundling products

How to Measure the Success of Bundling in Email Marketing?

Measuring the success of your bundling strategies can be done using several metrics:
Click-Through Rate (CTR): Measure how many recipients clicked on the bundle offer in your email.
Conversion Rate: Track how many recipients made a purchase after clicking on the bundle offer.
Average Order Value (AOV): Calculate the average order value before and after implementing bundling to see if there's an increase.
Customer Feedback: Collect feedback to understand customer perception of your bundles.

Frequently asked queries:

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