Shared platforms offer a range of benefits, making them an attractive option for many businesses:
Cost-Efficiency: Sharing resources helps to lower the cost, making it affordable for businesses with limited budgets. Ease of Setup: These platforms are designed to be user-friendly, allowing marketers to quickly create and send campaigns without needing extensive technical knowledge. Scalability: Shared platforms can easily accommodate growing mailing lists, making them suitable for businesses at various stages of growth.