Special incentives can be a powerful way to achieve several marketing objectives:
1. Increase Open Rates: Emails that contain special offers or incentives are more likely to be opened. 2. Boost Click-Through Rates: Once the email is opened, a compelling incentive can lead to higher click-through rates. 3. Drive Conversions: Special offers can be the final push needed to convert a lead into a customer. 4. Build Loyalty: Offering exclusive deals to your email subscribers can make them feel valued and more likely to remain loyal to your brand.