There are several reasons why businesses might choose to use subaccounts:
Organization: Subaccounts help in organizing email marketing efforts by segregating different campaigns, departments, or brands. Delegation: They allow for the delegation of tasks and responsibilities to various team members while maintaining control over the primary account. Security: By compartmentalizing information, subaccounts help in enhancing security, ensuring that sensitive data is only accessible to authorized personnel. Scalability: Subaccounts make it easier to scale your email marketing efforts by allowing the creation of multiple, targeted campaigns without overwhelming the primary account.