While subaccounts offer many benefits, there are also potential risks, including:
Security Risks: If not properly managed, subaccounts can become a target for unauthorized access. Data Fragmentation: Mismanagement can lead to fragmented data, making it harder to get a unified view of your email marketing performance. Inefficiencies: Without proper oversight, subaccounts can lead to duplicated efforts and inconsistencies in messaging.
To mitigate these risks, it's essential to implement strong security measures, maintain clear communication channels, and regularly audit subaccount activities.