There are several reasons why marketers might choose to use text-based emails:
Simplicity: Text-based emails are easy to create and require no design skills. Deliverability: These emails are less likely to be marked as spam, as they do not contain elements that spam filters often flag, such as images or complex HTML. Personalization: Text-based emails often come across as more personal and direct, fostering a closer connection with the recipient. Accessibility: They are accessible to all email clients, ensuring consistent delivery and readability.