Using third-party email services provides several benefits:
Scalability: They can handle large volumes of emails without compromising deliverability. Ease of Use: These platforms often come with intuitive drag-and-drop editors and templates. Automation: Automated workflows and triggers allow for personalized and timely communication. Analytics: Detailed reports on open rates, click-through rates, and conversions help in refining strategies. Compliance: They offer tools to ensure that your campaigns are compliant with regulations like GDPR and CAN-SPAM.