There are several reasons why you might choose to send an email without a CTA:
Building Relationships: Sometimes, the goal is to nurture relationships rather than drive immediate action. For example, welcome emails or holiday greetings are often sent without a CTA to build rapport. Informative Content: You might want to provide valuable information without asking for something in return. For instance, newsletters that provide industry updates or educational content may not need a specific CTA. Brand Awareness: Emails aimed at increasing brand awareness or reinforcing brand values may focus on storytelling or sharing insights rather than pushing for immediate action.