Email marketing is a powerful tool for businesses to communicate directly with their audience. It involves sending commercial messages to a group of people using email. The goal is to build relationships, promote products or services, and drive customer engagement.
Email marketing offers a high ROI compared to other marketing channels. It allows for personalized communication, is cost-effective, and can be easily tracked and measured. With the right strategy, businesses can see significant benefits from their email campaigns.
Segmentation involves dividing your email list into smaller groups based on specific criteria. This allows for more targeted and relevant content. Common segmentation criteria include: