How to Identify Key Dates?
Identifying key dates involves a combination of industry-specific research, historical data, and understanding your target audience’s behavior. Here are some questions to guide you:
What are the major holidays and events? Make a list of major holidays like
Christmas,
Black Friday, and
Valentine's Day. Also, consider industry-specific events such as trade shows or annual conferences.
When are your audience's peak engagement times? Review your past email campaigns to identify when your audience is most active. This could be specific days of the week or times of the year.
Are there any industry-specific dates? For example, if you are in the retail industry, knowing the start of the
back-to-school season can be crucial.
What are your competitors doing? Keep an eye on your competitors' email marketing strategies. Their key dates might also be relevant for your campaigns.
Examples of Key Dates to Consider
Here are some common key dates that many email marketers should consider: Pre-event emails: Send emails a week or two in advance to build anticipation.
Last-minute reminders: Send reminders a day or two before the event to capture last-minute interests.
Post-event follow-ups: Send follow-up emails to thank your audience, offer feedback surveys, or provide a summary of the event.
Tools to Help Identify Key Dates
Several tools can help you identify and keep track of key dates:Conclusion
Identifying key dates in email marketing is a strategic approach to maximize your campaigns' impact. By understanding major holidays, industry-specific events, and your audience's behavior, you can plan your emails to achieve better engagement and conversion rates. Utilize tools and historical data to refine your calendar, and always keep an eye on your competitors for additional insights.