Identifying key dates involves a combination of industry-specific research, historical data, and understanding your target audience’s behavior. Here are some questions to guide you:
What are the major holidays and events? Make a list of major holidays like Christmas, Black Friday, and Valentine's Day. Also, consider industry-specific events such as trade shows or annual conferences. When are your audience's peak engagement times? Review your past email campaigns to identify when your audience is most active. This could be specific days of the week or times of the year. Are there any industry-specific dates? For example, if you are in the retail industry, knowing the start of the back-to-school season can be crucial. What are your competitors doing? Keep an eye on your competitors' email marketing strategies. Their key dates might also be relevant for your campaigns.