Using accurate header information
Not using deceptive subject lines
Clearly identifying the message as an advertisement
Including a valid physical postal address
Providing a clear and easy way to opt out
Failure to comply can result in substantial fines.
Obtaining explicit consent from recipients before sending emails
Providing clear information on how data will be used
Allowing recipients to easily withdraw consent
Ensuring data is securely stored
Non-compliance can lead to severe penalties, including fines up to €20 million or 4% of annual global turnover, whichever is higher.
Identifying the sender and providing contact information
Including an easy and free opt-out mechanism
Retaining records of consent
Violations of CASL can result in penalties of up to $1 million per violation for individuals and $10 million for businesses.
High unsubscribe rates
Damage to your brand reputation
Legal penalties
Compliance with regulations like CAN-SPAM, GDPR, and CASL
Better email deliverability rates
Higher engagement from interested recipients
Improved brand reputation
Make sure the opt-out process is simple and immediate to enhance user experience.
Use double opt-in for email subscriptions
Maintain clear and transparent privacy policies
Regularly update your email lists to remove inactive or unsubscribed users
Train your marketing team on legal requirements
Use email marketing platforms that offer compliance features