Promoting your preference center is as important as having one. Here are some effective strategies:
1. Email Campaigns: Send periodic emails reminding subscribers to update their preferences. 2. Welcome Emails: Include a link to the preference center in your welcome emails to new subscribers. 3. Email Footers: Always include a link to the preference center in the footer of your emails. 4. Website: Make the preference center easily accessible from your website, especially in user account sections. 5. Social Media: Use your social media channels to promote the benefits of updating preferences.