What is a Preheader?
A
preheader is a short summary text that follows the subject line when an email is viewed in the inbox. It's like a preview of the email content and can significantly impact the open rates of your emails. Think of it as the trailer to your movie; if it’s intriguing enough, the recipient will want to see more.
Why are Preheaders Important?
Preheaders play a crucial role in
email marketing. They provide additional context to the subject line and can be the deciding factor for recipients on whether to open the email or not. A compelling preheader can increase your
open rates, leading to more engagement and higher conversion rates.
Keep it Short: Aim for around 40-50 characters. This ensures that the preheader is fully visible on most devices.
Complement the Subject Line: Your preheader should add context to the subject line, not repeat it.
Create Urgency: Use phrases that create a sense of urgency or excitement, prompting the recipient to open the email.
Use Personalization: Tailor the preheader to the recipient to make it more engaging.
Examples of Effective Preheaders
Here are some examples of effective preheaders: Subject Line: "Don't Miss Out!" Preheader: "Limited-time offer just for you."
Subject Line: "New Arrivals" Preheader: "Check out the latest trends in our collection."
Subject Line: "Your Weekly Update" Preheader: "Find out what's new this week."
Best Practices for Using Preheaders
To maximize the effectiveness of your preheaders, follow these best practices:
Common Mistakes to Avoid
Avoid these common mistakes to ensure your preheaders are effective: Ignoring Mobile View: Ensure your preheader is fully visible on mobile devices.
Being Too Vague: Your preheader should provide clear and enticing information, not be overly generic.
Not Testing: Failing to test different preheaders can result in missed opportunities for improvement.
Conclusion
Incorporating well-crafted preheaders into your email marketing strategy can significantly enhance your
email engagement and
conversion rates. By following the best practices and avoiding common pitfalls, you can create compelling preheaders that entice recipients to open and engage with your emails.