What is Code Validation in Email Marketing?
Code validation in email marketing refers to the process of verifying and ensuring that the HTML and CSS code used in an email template is both syntactically correct and compliant with
email client standards. This process helps in rendering the email correctly across different email clients and devices, providing a consistent user experience.
Common Issues Detected by Code Validation
Broken Links: Invalid or misspelled URLs can lead to poor user experience.
Missing Alt Text: Images without alt text can cause accessibility issues.
Unclosed Tags: Unclosed HTML tags can break the layout in some email clients.
Deprecated HTML/CSS: Some HTML and CSS properties are not supported by all email clients.
Email Testing Tools: Platforms like Litmus and Email on Acid offer comprehensive testing and validation services.
W3C Validator: While primarily for web pages, the
W3C Validator can help spot basic HTML errors.
Manual Checks: Manually inspecting the code for common issues can be time-consuming but effective.
Best Practices for Writing Valid Email Code
Adhering to best practices can minimize validation issues:What to Do if You Find Issues?
If validation tools detect issues, the first step is to
fix the code according to the recommendations. Re-test the email after making corrections to ensure that the issues are resolved. Continuous monitoring and periodic validation can help maintain the quality of your email campaigns.
Conclusion
Validating your email code is a crucial step in ensuring the success of your
email marketing campaigns. By following best practices and using validation tools, you can minimize errors, improve deliverability, and enhance the user experience.