Are There Any Challenges in Implementing ISO Standards for Email Marketing?
While the benefits are significant, implementing ISO standards can present challenges:
Resource Intensive - Achieving ISO certification requires time, effort, and financial investment. Smaller organizations may find it challenging to allocate the necessary resources. Complexity - Understanding and implementing the detailed requirements of ISO standards can be complex, necessitating specialized knowledge and expertise. Ongoing Commitment - Maintaining ISO certification requires continuous monitoring and improvement, which can be demanding for organizations.