What Are Some Relevant ISO Standards for Email Marketing?
Several ISO standards are particularly relevant to email marketing:
ISO/IEC 27001 - This standard focuses on information security management systems (ISMS). It helps email marketers protect sensitive data, including subscriber information, from breaches and unauthorized access. ISO/IEC 27701 - This standard provides guidelines for implementing a privacy information management system (PIMS). It is crucial for ensuring compliance with data protection regulations and building trust with subscribers. ISO 9001 - This standard is related to quality management systems (QMS). It helps email marketers streamline processes, improve efficiency, and deliver high-quality communications consistently.