There are multiple ways to segment your email list based on purchase history:
Recency: Target customers who have made a purchase recently. They are more likely to engage with your emails. Frequency: Identify and target your repeat customers. They are familiar with your brand and may be interested in loyalty programs or exclusive offers. Monetary Value: Focus on high-spending customers with premium products or services. They might appreciate VIP treatment or early access to new products. Product Categories: Segment customers based on the types of products they purchase. For instance, customers who buy sports equipment might be interested in new arrivals in that category.