How are data privacy regulations impacting email marketing?
With the introduction of stringent data privacy regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), email marketers must be more transparent about how they collect and use customer data. These regulations require marketers to obtain explicit consent from recipients before sending them emails and to provide an easy way for them to opt-out. Adhering to these regulations is crucial for maintaining trust and avoiding hefty fines.