There are several strategies you can implement to improve participation:
Segment Your Audience: Tailor your content to different segments of your audience for more relevance. Improve Subject Lines: Craft compelling subject lines to increase open rates. Personalize Your Emails: Use the recipient's name and other personalized elements to make the email more engaging. Optimize for Mobile: Ensure your emails are mobile-friendly, as many users read emails on their devices. Test and Iterate: Use A/B testing to understand what works best for your audience and continuously improve your emails.