mobile users

How Can Analytics Help in Optimizing Emails for Mobile Users?

Using analytics can provide valuable insights into how your emails are performing on mobile devices:
Open rates: Track the percentage of emails opened on mobile devices to understand user behavior.
Click-through rates (CTR): Monitor CTR to see how well your CTAs are performing on mobile.
Conversion rates: Measure the effectiveness of your mobile-optimized emails in driving desired actions.
A/B testing: Conduct tests to compare different elements and see what works best for your mobile audience.

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