How Can Analytics Help in Optimizing Emails for Mobile Users?
Using analytics can provide valuable insights into how your emails are performing on mobile devices:
Open rates: Track the percentage of emails opened on mobile devices to understand user behavior. Click-through rates (CTR): Monitor CTR to see how well your CTAs are performing on mobile. Conversion rates: Measure the effectiveness of your mobile-optimized emails in driving desired actions. A/B testing: Conduct tests to compare different elements and see what works best for your mobile audience.