Being Too Wordy: Long, dense paragraphs can overwhelm the reader. Keep your copy concise and to the point. Generic Content: Avoid sending the same email to everyone. Personalize your content based on the recipient’s preferences and behavior. Weak CTA: A vague or hidden CTA can confuse the reader. Make sure your CTA is clear and easy to find. Ignoring Mobile Optimization: Many people read emails on their mobile devices. Ensure your email is mobile-friendly.