How Can Brands Use Email Marketing Responsibly During Natural Disasters?
When a natural disaster occurs, itâs crucial for brands to approach email marketing with sensitivity. Here are some key points to consider:
Pause Regular Campaigns: If you have automated or pre-scheduled campaigns, pause them immediately. Sending irrelevant or promotional content during a crisis can come off as insensitive. Provide Useful Information: Share actionable information such as shelter locations, emergency contact numbers, and safety tips. Show Empathy: Acknowledge the situation and express empathy. A simple message showing solidarity can go a long way. Offer Support: If your brand can assist in any way, be it through donations, services, or products, let your audience know.