What Steps Should You Take to Maintain List Hygiene?
Here are some actionable steps to ensure good list hygiene:
Regular Audits: Periodically review your list to remove invalid or inactive addresses. Segmentation: Segment your list based on engagement levels (e.g., highly engaged, moderately engaged, inactive). Re-engagement Campaigns: Send targeted emails to inactive subscribers to either re-engage them or confirm if they wish to remain on your list. Double Opt-In: Implement a double opt-in process to ensure that subscribers genuinely want to receive your emails. Unsubscribe Option: Make it easy for users to unsubscribe if they no longer wish to receive your emails. This helps maintain a list of genuinely interested subscribers.