browsing history

How Can Browsing History Improve Email Personalization?

Browsing history allows for a high degree of email personalization. For instance, if a user frequently visits pages related to fitness equipment, marketers can send emails featuring the latest fitness products, special offers, and related content. This level of personalization makes emails more relevant to the recipient, increasing the likelihood of engagement.

Frequently asked queries:

What is Browsing History in the Context of Email Marketing?
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