What Are Some Best Practices for Using Browsing History in Email Marketing?
Segmentation: Use browsing data to segment your audience based on their interests and behaviors. Dynamic Content: Incorporate dynamic content that changes based on the recipient's browsing history. Timely Follow-ups: Send follow-up emails based on recent browsing activities, such as abandoned cart reminders. Data Privacy: Ensure compliance with data privacy regulations like GDPR and CCPA. Testing: Continuously test and optimize your emails to see what works best for different segments.