How Can Business Clients Measure the Success of Their Email Campaigns?
Measuring the success of an email campaign involves analyzing various performance metrics. These include:
Open Rate: The percentage of recipients who open the email. Click-Through Rate (CTR): The percentage of recipients who click on a link within the email. Conversion Rate: The percentage of recipients who take the desired action, such as making a purchase. Bounce Rate: The percentage of emails that were not delivered successfully. Unsubscribe Rate: The percentage of recipients who opt-out of future emails.