1. Welcome Series A welcome email series is triggered when someone subscribes to your email list. This series of emails introduces new subscribers to your brand, sets expectations, and can even offer a special discount to encourage a first purchase.
2. Abandoned Cart An abandoned cart workflow is triggered when a customer adds items to their cart but doesn't complete the purchase. This workflow typically includes a series of reminder emails to encourage the customer to finalize their purchase.
3. Re-engagement A re-engagement workflow is designed to win back inactive subscribers. This could include a series of emails that offer special promotions or ask for feedback to understand why they became inactive.
4. Post-Purchase A post-purchase workflow is triggered after a customer makes a purchase. This could include thank you emails, requests for reviews, or recommendations for similar products.