Businesses can take several steps to improve consumer awareness in email marketing:
Transparency: Clearly communicate the purpose of collecting data and how it will be used. Consent: Ensure consumers give explicit consent before being added to the email list. Privacy Policies: Provide easy access to privacy policies and terms of service. Education: Regularly educate subscribers about the benefits of being on the email list. Unsubscribe Options: Make it easy for consumers to opt-out if they choose to.