increasing costs

How Can Businesses Manage Rising Email Marketing Costs?

To manage rising costs, businesses can adopt several strategies:
Optimize Email Frequency: Sending too many emails can lead to unsubscribes and increased costs. Finding the right balance can help in maintaining engagement while controlling expenses.
Leverage Automation: Using automation tools can save time and reduce the need for manual intervention, leading to cost savings in the long run.
Focus on Quality Over Quantity: A smaller, highly-engaged list can be more effective and cost-efficient than a large, unengaged one.
A/B Testing: Conducting A/B tests can help in determining the most effective strategies, reducing wasted expenditure on ineffective campaigns.
Negotiate with Providers: Regularly reviewing and negotiating contracts with ESPs and other service providers can help in securing better rates.

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