How Can Businesses Protect Their Email Marketing Campaigns?
Businesses can take several steps to protect their email marketing campaigns from being exploited: - SPF, DKIM, and DMARC: Implementing these email authentication protocols helps verify the sender's identity and minimize the risk of email spoofing. - Monitoring and Reporting: Regularly monitoring email marketing metrics and encouraging recipients to report suspicious emails can help identify phishing attempts early. - Educating Customers: Regularly informing customers about how to recognize legitimate communications from your company and how to spot phishing emails can reduce the risk.