Phishers use a variety of tactics to make their emails appear legitimate: - Spoofed Email Addresses: Using email addresses that look similar to those of genuine companies. - Brand Imitation: Mimicking the design and content style of a brandâs legitimate email marketing. - Personalization: Including the recipientâs name or other personal information to appear authentic. - Fake Landing Pages: Creating landing pages that look like official websites to capture login credentials.