Several social media metrics can be beneficial for email marketing:
Engagement Rate: Measures how users interact with your posts. High engagement rates can indicate that your content resonates with your audience. Click-Through Rate (CTR): Shows the percentage of users who click on links within your posts. A high CTR can suggest that your call-to-action is effective. Impression: The number of times your content is seen. More impressions can lead to higher brand awareness. Conversion Rate: The percentage of users who complete a desired action, such as signing up for a newsletter. This directly impacts your email list growth. Share Rate: Indicates how often your content is shared. More shares can amplify your reach and attract new subscribers.