Color psychology involves understanding how different colors affect human behavior and emotions. By applying these principles, you can tailor your emails to elicit specific responses. Here are some common associations:
Red: Urgency, excitement, and passion. Ideal for flash sales or limited-time offers. Blue: Trust, calmness, and professionalism. Suitable for businesses in finance or healthcare. Green: Growth, harmony, and freshness. Great for eco-friendly products or wellness brands. Yellow: Optimism and energy. Use it sparingly to draw attention to key points.