Testing is essential to determine what works best for your audience. Here are some strategies:
A/B Testing: Experiment with different color schemes to see which ones yield better engagement and conversion rates. Heatmaps: Use heatmaps to analyze where recipients click most often within your emails. This can provide insights into how effectively your color choices are guiding user behavior. Feedback: Solicit feedback from your audience to understand their preferences and make data-driven decisions.