Reducing complaint rates involves several strategies:
Segmenting Your Audience: Ensure your emails are relevant to the recipients by segmenting your email list based on interests, behavior, or demographics. Obtaining Clear Consent: Use double opt-in mechanisms to confirm that recipients genuinely want to receive your emails. Providing Easy Unsubscribe Options: Make it simple for recipients to opt out if they no longer wish to receive your emails, thus reducing the likelihood of them marking your email as spam.