Complaint records are essential for several reasons:
Maintaining Sender Reputation: High complaint rates can damage your sender reputation, leading to your emails being marked as spam by email service providers (ESPs). Compliance with Regulations: Monitoring complaints helps ensure you comply with regulations like the CAN-SPAM Act and GDPR, which require you to honor opt-out requests and maintain clean email lists. Improving Campaigns: Analyzing complaint records provides insights into what aspects of your emails may be causing dissatisfaction, allowing you to make necessary adjustments.