How Can Custom Reporting and Metrics Improve Campaigns?
Custom reporting and metrics provide deeper insights into campaign performance. By developing custom reports, businesses can track specific KPIs that matter most to them. This might include:
Engagement metrics like open rates and click-through rates. Conversion metrics like sales and revenue generated from email campaigns. Subscriber behavior metrics like time spent reading emails and links clicked.
These insights can inform future strategies and help optimize ongoing campaigns for better results.