To measure the success of an email marketing campaign, it’s crucial to track several key metrics:
- Open Rate: The percentage of recipients who open your email. - Click-Through Rate (CTR): The percentage of recipients who click on a link within your email. - Conversion Rate: The percentage of recipients who complete the desired action, such as making a purchase. - Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. - Unsubscribe Rate: The percentage of recipients who opt out of your email list.