A/B testing, or split testing, is a method where two versions of an email are sent to a small segment of your audience to determine which performs better. Key elements to test include:
- Subject Lines: Test different subject lines to see which one garners higher open rates. - Email Content: Experiment with different types of content to see what resonates more—text-heavy vs. image-heavy, long-form vs. short-form. - Call to Action (CTA): Test different CTAs to find out which one drives more clicks and conversions. - Send Times: Experiment with different send times to identify when your audience is most likely to engage.